Ready to create your first Proxima campaign? This document will walk you through the step-by-step setup.
Define Your Objective
First, define your objective, bid strategy, and attribution window. As our audiences are built based on transactional data, we recommend using them for conversion campaigns with the bid strategy and attribution window that you see the best results with account-wide. OR that you use on your top prospecting campaign.
Create Your Campaign
Duplicate your top spending prospecting campaign and delete all but the top spending ad set in the campaign
Delete the ads in the ad set
At this point, you should have a Proxima test campaign with a single Proxima ad set
SCREENSHOT
đĄTip: We recommend adding "Proxima" to your campaign name and the audience type to your ad set name so you can easily monitor performance across our audiences. For example, if your category is health, we recommend naming the ad set Proxima Health -Recent Shoppers
Add Proxima Audiences to Your Existing Campaign
If you are planning on running Proxima audiences within your prospecting campaign, duplicate your top performing ad set
Swap out the current audience for each Proxima audience
Make sure you have the correct attribution window and objective
Delete the ads in the ad set
Create Your Ad Sets
Duplicate the Proxima Ad Set to match the number of audiences you plan to run
Select all ad sets, hit the drop down next to edit, and hit name
Name all Ad Sets Proxima Category - Shopper Type
Hit the edit drop down and hit custom audience
Apply one Lookalike audience per ad set
SCREENSHOT
Apply your standard prospecting exclusions
đĄTip: If you have limited testing budget, try stacking our audiences into one ad set
If you are running ABO:
Select all ad sets, hit the edit drop down and hit budget
Set identical budgets at the ad set level
If you are running on CBO:
Set the budget at the campaign level
Not sure what budget to set our audiences to? Check out our budgeting guide.
Add Your Creative
Select all your prospecting campaigns and go to the ad level view
Ranked the ads by spend over the last 30 days
Identify the 4-6 top performing prospecting ads
Duplicate them into your Proxima ad sets
When feasible, re-use existing Post (repeat for each ad you will be using)
Hit edit on the original Ad you duplicated
Hit share and âFacebook Share with Commentsâ
If the ad is dynamic (i.e. has different sizes per type of placement) click on the timestamp for when the post was published
Copy everything after "/posts/"
SCREENSHOT
Go to the Proxima ad set version of the ad and under the ad set-up section select âUse Existing Postâ
Click âEnter Post IDâ and enter the URL
You will need to set up the URL parameters again as they are not transferred
SCREENSHOT
Once completed for each ad, duplicate the ads from the Proxima ad set into the remaining Proxima ad sets
đĄTip: Make sure you modify the placements for ads where the media file dimensions vary under "Ad Creative"
Once you have set up each ad set and applied the creative, you are ready to launch! đ