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Shopify integration

How to connect your eCommerce platform

Clint Ross avatar
Written by Clint Ross
Updated over a year ago

You can connect Proxima with Shopify to improve the targeting algorithm and generate new audiences with high purchase intent.

Why integrate Shopify with Proxima?

  • Sync store data to enhance Proxima's ability to identify high-intent audiences for your business.

  • As Proxima understands your customer personas, our machine learning models will adapt and improve to boost the signals that will result the best possible audiences in Facebook and other platforms.

  • Integrating is critical for Proxima’s data model to achieve the scale and efficiency necessary to generate and deliver new performant audiences. Factors such as lifetime value, repeat orders, and lapsed customers are key to understanding future customer behavior and buyer intent signals.

Note that data privacy, compliance, and security are Proxima's top priority. Customer data is never sold or shared. Integrating with your store is important to the targeting calibration process that will power Proxima's audience targeting algorithm.

On this page

Set up the Shopify integration in Proxima

Complete the following procedure to set up the integration in Proxima:

1. Navigate to the Integrations page on the left-hand side navigation menu.

2. Select the Shopify tile.

3. Click Get started.

4. A modal with additional information will appear, click Connect. You will be redirected to Proxima's app listing page on Shopify.

5. Hit Add app.

That's it!

Your Shopify store is now connected. You will be redirected back to your Proxima account. To confirm the integration was successful, you'll see a green checkmark on the Shopify tile on your Integrations page.

Having trouble connecting your Shopify store?

Make sure you're logged into your Proxima account and you complete the integration in the same browser session.

Questions?

We’re here to help! Contact our team (hello@proxima.ai) to ask about the Proxima + Shopify integration.

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